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Emma Coates Departs the Young Lionesses Position to Become Head Coach at National Women's Soccer League's Bay FC
Embarking on a fresh professional challenge, Emma Coates has stepped down from the Young Lionesses national team to assume the role of head coach for NWSL franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its inaugural two seasons in the premier American league. Montoya had revealed in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“My time with the FA has been incredible my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to challenge myself in a new environment.”
Coaching Pedigree
Since taking charge in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to America is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a former FA women’s technical director, highlighted Coates's abilities: “She is both an superb manager, but she also has a strong record of nurturing talent to succeed on the biggest stages.”
“Coates excels at leading of squads and building ethos and has the strategic outlook we were seeking,” she continued.
Bay FC's Journey
The club had a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before struggling to a 13th-place finish in 2025.
The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and extend our best wishes with their venture abroad. Emma, with Gemma, has played a crucial part in strengthening the pathway between the WU23s and the senior squad.”
“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” Step concluded.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates has been integral to the promotion of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for their replacements is now underway, with the aim to continue the growth of the youth national team in the seasons ahead.
Peter Davidson
Elena is a passionate storyteller and writing coach, dedicated to helping others find their voice through engaging narratives.
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